NSSF Website Redesign
Consumer facing website | UX/UI | Responsive design | IA Generation | User research | Persona development 
The National Shooting Sports Foundation website serves as a central resource that helps members, manufacturers, retailers, and others quickly access the information most relevant to their needs.
Bold, modern design
Complex navigation optimized through clean, eye-catching visuals.
Nested information architecture structured hierarchically based on importance and relevance.
Responsive design results in a seamless mobile experience tailored for mobile specific user journeys.
Detailed navigation organized by category and persona
Persona Driven
A redesign aimed to create a simpler, more intuitive experience where users can find the content they are looking for quickly and effortlessly. Each persona has a dedicated page tailored to their role, reflecting their priorities, needs, and workflow.
